The Listing Agent

Listing Agent

For the most part, either you specialize in listing homes or selling homes. The majority of Realtors do both but, sooner or later each finds their niche. Today I want to explore some myths and realities about “The Listing Agent,” and since I never practiced real estate anywhere else, my observations should not be projected outside of SE NC.

Getting listings can be easy or as tough as you want to make it. A fair number of Realtors simply log onto their local MLS on a daily or regular basis and research the list of properties that expired that day. They either send letters or call these Sellers and ask for their business. Now, do these potential listing agents have excellent knowledge of the property that they are canvassing? Probably not but of course there are a handful that do. Therefore, the danger in responding to solicitors wanting to list your property are that they may have little to no knowledge of your community and property. They simply want you to list with them because this is what they know.

If you spend your time chasing listings, you probably don’t have a source to secure Buyers. There’s nothing wrong with filling out paperwork all day long and uploading listings on MLS, but that means you are not in the field working with Buyers – the people that Buy your listings. Our market in Brunswick County is unique because the majority of the 20+ Plantations here don’t permit signs on the properties, so possible Buyers typically have to secure a Buyer’s agent to help them find the real estate that matches their requirements, vs calling someone with a sign in the front yard.

Anyone can list real estate. Other than 60 minutes of paperwork, it takes no talent whatsoever so therefore, one must ask themselves what intrinsic value does each potential Listing Agent bring to the table? Are they Master Negotiators? Do they advertize in the local paper or in other states? Are they skilled in working with a camera? Do they possess a historical perspective of your community sales? Do they hold community and or Broker Open Houses? Have they sold a bunch of real estate in and or around your community? Are they the only ones that would negotiate the Realtor Fee?

What you are looking for is someone who can bring in Buyers, right? If you said yes to this non trick question, than be sure to ask your potential Listing Agent where they get Buyers. If they simply rely upon other Brokers to do so, which a large percentage does – than NEXT! And as a Buyer’s Agent, one of the comments I loathe from Listing Agents is “hey Doug, are you going to sell my listing today?” Seriously, that is your strategy?

Last year Carolina Plantations sold more real estate in Brunswick Plantation, Rivers Edge, SeaScape, Brunswick Forest and several other communities because we work with a lot of Buyers. Where does your Buyer live? Well, if you live here in Brunswick County, your Buyers are in NJ, MD, VA, PA, MA, NY and so on. So ask your potential Listing Agent this question – “what advertising do you do in those aforementioned states”? Ever see a Possum in the headlights?

In defense of Listing Agents, probably 90% of Realtors representing Buyers do not provide feedback after a showing, and the reason is very simple: They are chasing a sale and have no time to do anything but find their clients what they are looking for. This is very frustrating for Sellers and we in the industry acknowledge this but we do have to prioritize and maximize our time. What Sellers can take to the bank is that if your property is at the top of the list, the Buyer’s agent will usually contact the Listing Agent with questions.

Many good Listing Agents work off of referrals – which mean they earned someone’s respect enough to have their name passed along. Do your research and see what kind of marketing your potential Listing Agent does in the states/regions/towns where your Buyers live. In Brunswick County, advertising in local papers is almost solely for the enjoyment of the Sellers as residents here don’t move across town or across the county (an exception could be beach homes). However, in other markets that have cross town transactions, local papers are important.

We are not a traditional market here in Brunswick County and for what it is worth, www.CarolinaPlantations.com is the #1 most viewed website for nearly every single Plantation in Brunswick County. Just Google a handful of Plantations here and we are either #1 or #2 in the search results. That is how we make sure that we are in every living room, office and kitchen in the world. And oh, we also are the only real estate firm in North Carolina that sends out an informative monthly email to over 28,000 email addresses – which you already knew because, well, you are reading Carolina Dreamin’ right now!! 🙂